Turn Your Delicious Meals Into a Beloved Business

With a food truck business, career freedom never tasted so good!

Most Food Trucks
Don’t Fail Because of Their Food

Being a food truck business owner is hard work. Beyond preparing an amazing menu, you need to think about local zoning laws, health codes, and employee training. You need to invest in truck maintenance and preparations for when your truck breaks down. And you must be smart about your marketing plans and profit margins.

Many food trucks don’t make it because they ignore or underestimate these business demands. They fall victim to only caring about the meals and menu—the owners’ lack of business savvy and discipline ends up biting them, hard. When it comes down to it, the most mouth-watering fish taco or pulled pork sandwich will never be able to save a poorly run food truck business.

Don’t let your food truck dreams flame out like that. By now, you know better. You know that you can’t afford to cut corners on your business plan. You know that using social media to engage your fans isn’t optional. You know that the most successful food truck owners in the nation diversify their revenue models with catering gigs and community partnerships.

And if you didn’t know all that, you do now. Knowledge is power. We can help you use it.

The Business Side of Food Trucks Doesn’t Have to Be Boring

At FoodTruckr, we believe that becoming a powerhouse food truck owner is one of the funnest (yes, funnest) careers imaginable! Developing business skills and instincts is indeed serious stuff, but it doesn’t have to be boring.

With the right learning program bursting with practical resources, you too can put smiles on your customers’ faces while simultaneously putting a healthy profit into your bank account. Now, that sounds like a perfect way to have your cake and eat it too!

Sadly, the food truck owner community has been underserved in this regard. There aren’t many qualified resources to turn to for valid information on how to start and run a food truck business. And the few credible sources that do exist are, well, as dry as a crummy pancake.

That’s why we created How to Start a Food Truck: The Definitive Guide—we wanted to merge the fun with the financials, the bacon with the business, the meal planning with the marketing. Our comprehensive program is the business partner you’ve always wanted to help you build and grow your food truck business!

Introducing How to Start a Food Truck: The Definitive Guide

How to Start a Food Truck: The Definitive Guide is a complete resource that will walk you through the entire process of starting your business, from your first question about fundraising all the way through launch day and into your daily routine.

This offering is no bland book—it’s a flavorful learning program that will help you avoid the most common pitfalls and “gotchas” that plague food truck business owners.

When you bite into this program, you’ll enjoy a surge of sensations: Your mind will tingle with fresh ideas, your heart will race with focused energy, and your muscles will twitch with an eagerness for action. All of that is possible because, with this program, you will:

  • Define an attractive, memorable brand that comes alive offline in your truck wrap and food cartons as well as online through your website and social media profiles.

  • Establish your food truck as a legitimate business entity as well as secure other vital business requirements like permits, licenses, and insurance.

  • Understand the do’s, don’ts, and best practices of writing a business plan that charts a course for growth and impresses financiers.

  • Calculate your profit margins and savings plan so that your truck becomes a business built to last.

  • Hone your instincts to make better business decisions, such as evaluating the advantages and disadvantages between food trucks and brick-and-mortar restaurants.

  • Learn everything you need to know about buying and maintaining your food truck, including how to build a good relationship with a reliable mechanic.

  • Uncover the best locations in your local community to hunt for the highest quality ingredients that will separate your meals from the pack.

  • Discover how to capitalize on all of the amenities that local commissaries have to offer.

That’s just a sampling of what’s in store with this program. There’s a lot more that you’ll enjoy. To get a better appreciation for what’s inside, let’s take a look at what’s on the menu.

Don’t need a menu to order? Let’s do this!

Buy Now

Our Menu of Amazing Resources

When you purchase How to Start a Food Truck: The Definitive Guide, you receive a collection of resources designed to help food truck businesses grow. These tools will get your truck on the right track and give you the green light to go forward with confidence.

Depending on which version of the program you purchase (more on that in a moment), you’ll receive the following:

The Mega-Book

All versions of the program come with the mega-book: a comprehensive 80,000 word roadmap sculpted to help you navigate the food truck industry from soup to nuts. The guide begins with the early stages of forming your food truck and takes you up to and through your big launch day. (Comes in PDF and Epub formats.)

The Audiobook

Enjoy the full mega-book in audio form. Listen as you whip up a delicious meal, work on your food truck business plan, or drive around town. If you're the kind of person who learns best while listening to information, then the audiobook is a treat made for you. (To be delivered the week of August 25th.)

FoodTruckr Podcast Transcripts

Quickly and easily revisit all the great lessons learned on the FoodTruckr School podcast. Just flip through these transcripts to discover what ideas you missed the first time. Print them out or load them onto your eReader—whatever is most convenient for you.

The Business Bonus Pack

What’s the difference between food truck and restaurant startup costs? Which advanced produce shopping tips and tricks could help your bottom line? What other budgeting tactics can boost your business funding? Find out from the extra articles in this special bonus pack.

The Truck Bonus Pack

This bonus pack is filled with extra articles to extend your hands-on food truck savvy. Learn the four things you need to know before buying a used food truck. Decipher the difference between food trucks and trailers using a spiffy breakdown. Get inspection-ready confidently.

The Marketing Bonus Pack

Discover some extra tips for getting your food truck into festivals as well as how to maximize the influence of your social media bios. And when it comes to putting your story to good use, one of our marketing bonus articles will teach you how to use personal appeals when fundraising.

The Worksheet Bonus Pack

The actionable worksheets in this bonus pack will help you get the most value out of this program. How to conduct a taste test. How to calculate your monthly profit. A social media swipe file with ready-to-share updates. That’s just a sampling of what’s inside this bonus pack.

Special Discount

Successful food truck owners understand the importance of a high-quality web presence. Granted, building a website can be a confusing, time intensive, and costly endeavor—but not when you use FoodTruckr. And the deal is even sweeter with the $99 off code you’ll find inside.

The Private FoodTruckr Mastermind Group

In the official FoodTruckr Mastermind Group, you’ll be in a community where you can safely ask the pressing questions on your mind as well as help others along on their food truck journeys. Business advice. Maintenance tips. Catering etiquette. Staffing help. It’s all fair game.

That’s a whole lot of awesome on the menu!
Hungry to get started building your food truck dream into reality?

How hungry are you?

The Private FoodTruckr Mastermind Group

In the official FoodTruckr Mastermind Group, you’ll be in a community where you can safely ask the pressing questions on your mind as well as help others along on their food truck journeys. Business advice. Maintenance tips. Catering etiquette. Staffing help. It’s all fair game.

  • THE MEGA-BOOK (PDF AND EPUB)
  • THE AUDIOBOOK
  • THE BUSINESS BONUS PACK
  • THE TRUCK BONUS PACK
  • THE MARKETING BONUS PACK

In the official FoodTruckr Mastermind Group, you’ll be in a community where you can safely ask the pressing questions on your mind as well as help others along on their food truck journeys. Business advice. Maintenance tips. Catering etiquette. Staffing help. It’s all fair game.

How Hungry Are
You for Food Truck Success?

How to Start a Food Truck: The Definitive Guide comes in three sizes—perfect for any food truck business appetite! All options are calorie-free and vitamin-rich. They’re all winners.

The All-You-Can-Eat Buffet

This meal is perfect for the food truck business owner who knows that details are important, that action is everything, and that if you’re going to do something right, you should give it your all.

  • The Mega-Book (PDF and Epub)
  • The Audiobook
  • The Business Bonus Pack
  • The Truck Bonus Pack
  • The Marketing Bonus Pack
  • The Complete Worksheet Pack (all 8 bonuses)
  • FoodTruckr Podcast Transcripts (15 episodes)
  • FoodTruckr Special Discount
  • Lifetime Access to the Private FoodTruckr Mastermind Group
Buy Now for $147

The Combo Meal

This meal is ideal for the food truck business owner who strives to find the sweet spot between value and cost while hunting for a balanced roadmap that propels action and progress.

  • The Mega-Book (PDF and Epub)
  • The Audiobook
  • The Business Bonus Pack
  • The Truck Bonus Pack
  • The Marketing Bonus Pack
  • The Partial Worksheet Pack (3 bonuses only)
  • FoodTruckr Podcast Transcripts (15 episodes)
Buy Now for $77

The Main Course

This meal is tailored for the food truck business owner who wants to focus on the basics and build from there without biting off more than she can chew. You can always go bigger later!

  • The Mega-Book (PDF and Epub)
  • The Business Bonus Pack
  • The Truck Bonus Pack
  • FoodTruckr Podcast Transcripts (15 episodes)
Buy Now for $37

A Special Note from Pat Flynn, Founder of FoodTruckr

Hello there! I’m Pat Flynn, founder of FoodTruckr. Like you, I’m an entrepreneur who knows just how challenging and rewarding it is to build your own business from scratch. It’s demanding work, but I love it. I do it for the fans. That’s why when I meet a food truck owner, I see myself.

I started my first business after I lost my job at the height of the great recession. Through lots of hard work and trial-and-error, my business is thriving. Over the years, I’ve learned a lot about building businesses that get attention, operate smoothly, and earn the loyalty of raving fans. How to Start a Food Truck: The Definitive Guide is my way of offering that experience to an amazing breed of entrepreneur that I endlessly admire—food truck owners like you.

My team and I have worked tirelessly on this program for the better part of a year. We’ve done the research, conducted the interviews, analyzed the trends, and—most enjoyably—dined at many food trucks. We merged keen entrepreneurial know-how with food truck best practices. It’s the most complete program you’ll find (we’ve looked). I’m so excited for you to try it!

The ‘Dinner Is On Us’ Guarantee

Like all entrepreneurs, you have to take a fair number of risks in your life. So we thought we’d remove one from the equation by making our program risk-free.

Give How to Start a Food Truck: The Definitive Guide a good, honest try. If it’s not working for you, tell us within 30 days of purchase and we’ll refund your money—no questions asked.

Or, if you prefer, we’ll buy you a gift card to your favorite restaurant (or food truck!) in the same dollar amount as your purchase. Sadly, we probably can’t join you, but dinner is on us.

Note: This guarantee works on the honor system. Please don’t abuse it. That’s like sneezing into your own gooey grilled cheese and then asking for a refund. That’s just gross, on both accounts.

Time to Order

There’s never been a better time to start a food truck business. And there’s never been a better resource to help you get started the right way. Now’s the time to take action, but only you can do that.

Choose the option that’s best for you. Your dream is waiting, and so are your customers.

The All-You-Can-Eat

Give It Your All

Buy Now

The Combo Meal

The Sweet Spot

Buy Now

The Main Course

Just the Goods

Buy Now